Amazon’s Prime Big Deal Days has been confirmed for October 2023 – here’s what you need to know

Seasoned deal hunters will associate autumn with the lead-up to Black Friday, but as Amazon will soon be holding yet another Prime Day-esque sale (the third one in 2023), the next opportunity to bag a bargain is closer than you might have thought.

The ecommerce giant has named the upcoming sale Prime Big Deal Days (we know, it’s a mouthful), and has only recently announced it will be launching the sale at midnight on Tuesday 10 October. It will then carry on through until the end of Wednesday 11 October, leaving shoppers a 48-hour window to make the most of the deals on offer.

The sale will offer shoppers a chance to chase discounts on everything from tech and beauty to Apple products, Amazon devices and air fryers.

Read more: When is Black Friday 2023?

There’s still time to get prepared and, just like Amazon’s Spring Sale and Prime Day events earlier this year, our team of IndyBest experts are on hand to help you sift through the torrent of offers.

From how to take part to the best deals to expect and what to shop now, consider this your go-to guide for all things Prime Big Deal Days.

Amazon has confirmed the exact dates its Prime Big Deal Days event will take place. Kicking off from midnight on Tuesday 10 October and continuing until the end of Wednesday 11 October, the sale will offer a full 48 hours of shopping for consumers across the globe.

The dates fall in line with IndyBest’s predictions of an early October event, running at a similar time to Amazon’s Prime Early Access event, which took place last year on Tuesday 11 October and ended on Wednesday 12 October. Similarly, the retailer’s Prime Day event for 2023 took place on Tuesday 11 July and ended on Wednesday 12 July.

The October 2022 event was billed as a precursor to Black Friday, but Amazon has seemingly ditched that messaging this year. However, the latest event is still taking place in the month before Black Friday.

Last year’s Amazon Prime Early Access Sale took place in 15 countries, including the UK, but the Prime Big Deal Days event is upping that number to 19 countries. This includes the UK, the US, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain and Sweden. Phew! So, if you’re in one of those countries, you’ll be able to take part.

There’s another requirement for the Amazon Prime Big Deal Days event – you need to be a Prime member to secure the savings. An Amazon Prime membership costs £8.99 a month, and unlocks free deliveries, access to Prime Video and other bonuses not available to regular shoppers.

To join, you’ll need to go to the Amazon Prime sign-up page and enter your details. Amazon also has a 30-day free trial available for those who haven’t been a Prime member in the past 12 months.

Amazon says shoppers should expect to find “some of Amazon’s best deals of the season”. A bit vague, but if we roll back the clocks, last year’s Amazon Prime Early Access Sale could provide clues.

Though the Early Access Sale never quite hit the heights of Amazon Prime Day or the furore of Black Friday in the following month, we still saw savings on a bunch of home appliances, tech, Amazon devices, laptops, mattresses and beauty buys.

As an Amazon event, we weren’t surprised to see the best savings were on Amazon’s own-brand devices, including the lowest price on the Amazon Echo dot, the Amazon Fire TV stick and Echo buds. The retailer also reduced the price of one of the best Shark cordless vacuum cleaners by £140, gave the iPhone 13 Pro Max a 13 per cent discount, and slashed the price of the Tefal actifry genius+ air fryer.

Expect this and more – if Amazon lives up to its promise of the “best deals of the season”. We’ll update this page the minute we have more details.

There’s a whopping 60 per cent off an Amazon Echo pop right now, taking its price down to less than £20. This Bluetooth smart speaker complete with Alexa can be used to stream music, set timers, ask random questions and much more. This current saving is available on all four colours, including black, white, lavendar and teal, so you can shop according to your shade preference.

In our review of the Amazon Echo pop, our writer said: “The Echo pop is a fun, pretty cute-looking Alexa device with a slanting fabricated speaker-front and a plastic rear.” Plus, the sound quality is “decent for such a small device.”

Buy now

Google’s first true wearable is the natural choice of smartwatch for Pixel owners and now it can be yours for less, as there’s 24 per cent off right now. Our review praised the watch’s style and functionality, calling it “an excellent Android smartwatch with health tracking powered by Fitbit – the best fitness-tracking platform for most users – and it looks sleek and stylish on the wrist.” The watch has improved even more since launching: a recent feature update added SpO2 tracking for better sleep-quality measurements.

Buy now

If you’ve been eyeing up an air fryer for some time but are yet to invest, now’s the time, as this model is currently reduced by just over 50 per cent. Tefal’s model boasts a 4.2l capacity, eight cooking programs and a grill function for all your culinary needs. Saving you both time and energy, you’ll be able to rustle up everything from crispy chips and juicy burgers to grilled halloumi and vegetables.

Buy now

There’s a serious saving to be had on this hair dryer from Remington. Thanks to Amazon’s discount of more than 45 per cent, the price has been brought down to less than £70. The jade green drying tool has been touted as blowing nourishing and conditioning coconut and UV filters into the hair as it dries. What’s more, it comes complete with accessories for bettering your blow dries, including a slim styling concentrator, a fast drying concentrator for speedy sessions and a diffuser.

Buy now

Oral-B’s iO4 electric toothrush earned itself a spot in our round-up of the best, where our tester dubbed it the best cheap Oral-B toothbrush. Thanks to this Amazon deal, it’s now even more budget-friendly. The brush features different modes for daily clean, whitening, sensitive and super sensitive, and there’s a pressure sensor letting you know when to brush harder, or more gently. In our review, our tester said it “pares things back to basics with a simple power button for switching between modes.”

Buy now

Included in Lego’s floral bundle are six large flowers and two newly opened flowers reflecting the stems, blooms, roots and leaves of orchids. Perfect for displaying as you would a fresh bouquet of flowers, the set is complete with a blue vase. Right now, you can save nearly 30 per cent.

Buy now

If you’re looking for discounts on technology or video games, try one of these codes:

Can’t wait for Amazon Prime Day? We’ve already spotted the best deals available on Amazon’s website this week